National Rural Livelihoods Mission (NRLM), the flagship antipoverty programme of Government of India for organizing the rural poor for gainful self employment, envisages to enable the community to come out poverty through formation and strengthening of women SHGs and their networks, their capacity building, financial inclusion, access to institutional credit and skill development for taking up different livelihoods options, supported with provisions of technological as well as marketing support.

In West Bengal, NRLM was launched as Anandadhara by Hon’ble Chief Minister, Smt. Mamata Bandyopadhyay on 17th May 2012. Inspired by her, and committed to the vision of poverty eradication, West Bengal State Rural Livelihoods Mission (WBSRLM) started its journey in the state as a registered society under the Society Registration Act XXVI of 1961. The state mission aims at creating efficient and effective institutional platforms of the rural poor, enabling them to enhance their household income through sustainable livelihood extensions and improved access to financial and other public services and entitlements.


Before NRLM, the programme of Ministry of Rural Development (MoRD), Government of India that directly targeted poor families for creation of assets and self employment started with Integrated Rural Development Programme (IRDP) in the year 1980. A major reform took place in 1999


Salient features

  • Universal Social Mobilization – Saturation Approach
  • Institution Building
  • Capacity & Skill Building
  • Convergence, Partnership & Linkage
  • Building a pro-poor financial sector
  • Livelihoods promotion


Mission & Vision

The Mission:
“To reduce poverty by enabling the poor households to access gainful self-employment and skilled wage employment opportunities, resulting in appreciable improvement in their livelihoods on a sustainable basis, through building strong grassroots institutions of the poor”


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